Swinburne University

Swinburne website screengrab
Swinburne University’s new website

I was part of a digital transformation project team redeveloping the university’s website.

Over two months I worked on copy mostly under the Student Services and Support section. Copy for every page had to be written according to a strict brief, for example:

  • Ticking off all user needs identified in subject matter expert (SME) workshops
  • Readability/ plain English (many students are not native English speakers)
  • SEO principles
  • Reviewed and approved by SMEs
  • Delivered with metadata and microcopy.

Example pages written by me

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