RACV Melbourne Bike Share

Melbourne Bike Share itinerary page

The brief

Improve the SEO performance of the Melbourne Bike Share microsite.

The solution

  • The main effort was a content marketing approach. I wrote six new itineraries linking the most popular bike hire stations. These self-guided bike rides promised bike share users authentic Melbourne experiences normally only enjoyed by locals. Experiences such as a bike ride along the Bay Trail at sunset to see the little penguins in St Kilda or a cycle along the river at Yarra Bend, the only remnant of bushland in inner Melbourne.
  • I generally improved the existing copy on the microsite in line with SEO principles.

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